Statistically (and theoretically) a lot of people would rather get bitten by a venomous snake than to be in the same room with a more venomous car salesman. This is because of the stereotypical image of them shown on television and in movies. They are portrayed as disreputable men in suit that will do almost anything to close a deal.
But even though this stereotype isn’t true, they studied and trained to be able to make sales to customers like you. Therefore, it’s your responsibility to know if you’re being treated fairly.
If you’re going to buy a new car, there is little to no chance that you won’t be facing a car salesman. The best thing that you can do is to prepare yourself with lots of information. It’s almost like you wont give your child coffee due to concerns around coffee affecting growth. Just like that, buying a new car is a big decision, so you have to properly understand what kind of vehicle you want, and what features it should have.
Even if you’re just going to buy a used car, you’ll still be approached by a salesman. Therefore, make sure you understand terms like extended warranties, roadside assistance and other types of services they will try to offer with your purchase.
Don’t give out too much personal information if not needed
Individuals working in the marketing and selling industry are taught to know everything about a customer so they know what type of strategies to use to get a sale. What you can do is that you should give them little information about you and your current situation.
Like for example, don’t tell them that you want to buy a car in that very day, or they will try to their very best to bargain you to buy one of their cars.
Don’t go alone and bring someone with you
If you’re going to look for cars, bring someone with you, he/she could be a family member, a friend or a coworker. Did you know that when you’re alone, salesman will take advantage of your vulnerability under pressure? Having someone with you lessens that risk of rushing into a uninformed decision.
Don’t look excited to buy a new car
We understand how excited you are to finally buy a new car after months of waiting and eating on Chinese-take out. But, if you show the same enthusiasm in front of a salesman, you’re transferring that level of excitement to them, making you blind of the reality.
If you found a car that has the color, features and design that you’ve always wanted, don’t be too excited-looking, breathe and ask more information about the car. And even though you’ve already decided, continue to look at other cars, acting like you’re still undecided what to buy.
There are many other ways to prevent yourself from getting fooled by a car salesman. The most important thing that you should be aware of is that you MUST not get fooled by them.